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Compu Date's services must appear to be effective to appeal to the older age group which has a 11% growth rate and 64,000 possible customers.

Having two distinct large groups that Compu Date can market its services to indicates an exciting market opportunity. Management Compu Date will be lead by a seasoned manager, Suzie Butterfly. working as a project manager for their search engine department.

The task then becomes determining, as closely as possible, exactly who those people are, and 'targeting' the business's marketing efforts and dollars toward them.

The kind (and amount) of information divulged—about the users themselves, the places they work, visit or live—are not only useful for people looking for a date, but also to attackers who leverage this information to gain a foothold into your organization.

Colin Woodcock, senior manager for fraud prevention at the agency, noted that the research found 52 per cent of people had heard of online romance scams, showing ‘progress has been made in raising awareness’.

‘By being aware of how to stay safe online, the public can ensure they don’t join those who have lost nearly every penny they had, been robbed of their self-respect and, in some cases, committed suicide after being exploited by these criminals.

But the more potential customers you want to reach, the more time and money it’s going to cost to do so.

Defining a target audience might feel constraining to you, but just remember that you’re not excluding anyone; you’re choosing where to spend your time and money.